One of the most important aspects to running a successful business is to understand business to business buying. In a lot of ways business markets are very similar to to consumer markets. They are both seeking a need for goods, services or products and they research to find the best possible way to obtain those things. Sometimes the research involves better pricing and often times it involves a better relationship that can be maintained over time to run successful businesses. Business to business marketers must understand the buyer behavior and the markets that they are dealing with at any given time.
For example: "
GoToMeeting
are a great example of how B2B content marketing doesn’t just mean
sharing your own content. Talking about meetings all the time could get
very boring very quickly, so GoToMeeting generally talk about working
together and working better.
This is a great way to stay active in your client’s Twitter feed and stay interesting." http://www.cmo.com/content/cmo-com/home/articles/2013/3/2/_5_examples_of_great.frame.html
Twitter and GoToMeeting is just one example of how business to business marketing can work.
No comments:
Post a Comment