Final Project: Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong and Kolter, page 55)  Phileas Fogg Snacks will implement the snack making process by working with local farmers and growers to get reasonably priced ingredients for the snacks.  Having a cost efficient  location to produce the snacks and package them would be the next step.  Distributing and selling the snacks would be the final step in implementing the Champ's Irish Breadsticks production.

Once the Champ's Irish Breadsticks have been produced and distributed an evaluation must take place.  Not only from within the company and that outside sources, but from the customer as well. "In the evaluation stage, the consumer ranks brands and forms purchase intentions." Marketing: An Introduction, Armstrong and Kolter, page 154)