Final Project: Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."(Marketing: An Introduction, Gary Armstrong, page 39) At Phileas Fogg, our main priority is the customer.  We strive to produce a fine, reasonably priced, and natural product that consumers will enjoy with the finest of friends and families across Ireland and the globe.  It is our mission to maintain a high level of quality and value with all of our delicious snack foods. The customers satisfaction with our products and services will help continue to build and maintain the valued relationships we have with each and every customer. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Marketing: An Introduction, Gary Armstrong, page 41)