Final Project: Target Market Strategy

"Marketing, alone, can’t create superior customer value. Under the companywide strategic plan, marketers must work closely with other departments to form an effective internal company value chain and then must work with other companies in the marketing system to create an overall external value delivery network that jointly serves customers." (Marketing: An Introduction, Armstrong and Kolter. page 47)  Phileas Fogg Snacks believes that it is very important to build and maintain a strong relationship with all of our internal and external departments in order to form an effective network that meets not only our own expectations, but the customer's expectations as well.  "The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships." (Marketing: An Introduction, Armstrong and Kolter. page 49)  In today's market with all of the technology at our finger tips, it is easy to explore different marketing outlets such as social media.  Networking through Facebook, Twitter and even blogs is a great way to hit your target market.  At Phileas Fogg Snacks we hope to gather snack lovers and foodies alike through our rising network and keep the valued relationships as well.