Final Project: Distribution

"Distribution channel decisions often involve long-term commitments to other firms." (Marketing: An Introduction, Armstrong and Kolter, page 312)  In order to deliver the Phileas Fogg snacks, it is important to build potential partnership with other distribution company's.  Such as a beer company that would be making deliveries on a regular basis to the target properties and establishments of the Champs' Irish Breadsticks cliental.  "Distribution channels are more than simple collections of firms tied together by various flows. They are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals. " (Marketing: An Introduction, Armstrong and Kolter, page 314)  By developing these relationships with the other distributors, we will create a very informative system and team that works together to accomplish not only the goals of the individual companies, but also the work flow and business of the distribution channel as a whole.