Final Project: Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it."  (Marketing: An Introduction, Armstrong and Kolter, page 54)  With today's technology driven society, promoting the Champ's Irish Breadsticks can come very easily.  There are such social media platforms as Facebook, Twitter and even company websites that can make promoting the Phileas Fogg Snacks very simple.  It is also important to keep in mind that promoting via commercials and even billboards can be very effective.  Cross-branding could be very helpful in this situation as long as it is executed properly.  For example, if a partnership were to be formed between Guiness and Phileas Fogg Snacks for the Champ's Irish Breadsticks, it could be promote both products and increase profits.  It would make the Champ's Irish Breadsticks become more well known, because it would be paired with such an iconic Irish beer.  "Retailers use any or all of the promotion tools—advertising, personal selling, sales promotion, public relations, and direct marketing—to reach consumers. They advertise in newspapers, magazines, radio, television, and on the Internet. Advertising may be supported by newspaper inserts, catalogs, and direct mail." (Marketing: An Introduction, Armstrong and Kolter, page 358)