Champ's Irish Breadsticks are two crunchy and very flavorful breadsticks that come in 2.5oz serving size. Champ's are inspired by the traditional Irish potato dish with the same name. They are made with a potato flour, fresh scallions, butter, salt and pepper. They have a very distinct and satisfying taste. They pair nicely with Irish whiskeys such as Bushmill's, as well as Irish beers like Guiness and Kilkenny's. "Customers want the product and service to be as conveniently available as possible." (Marketing: An Introduction, Armstrong and Kolter, page 54). Champ's Irish Breadsticks are ideal for sharing a light snack while socializing at a nice bar with friends. They are great for a quick bite without having to go through the trouble of ordering too much food. The fact that they pair well with traditional Irish alcohols makes them ideal for a higher end establishment to have in stock.
"The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements."
(Marketing: An Introduction, Armstrong and Kolter, page 10)
The packaging is inspired by the Irish flag. It will consist of the green, white and orange that makes the Irish flag so recognizable. The packaging will also picture Champ's Irish Breadsticks and Phileas Fogg.
No comments:
Post a Comment