Final Project: SWOT Ananlysis

"SWOT analysis - An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction. Armstrong and Kolter, page 55)  At Phileas Fogg Snacks, our strengths include a uniqueness in our products.  Champ's Irish Bread-sticks can be paired with many great drinks.  Our snacks are geared more to an adult demographic, which makes them great for being purchased with adult beverages in more adult atmospheres.  Weaknesses may include the fact that they may not pair well with all adult beverages because of the very specific Irish qualities.  They are also a little on the pricier side.  However, we have the opportunity to be featured in some great bars and establishments across the world, instead of just a grocery store as an off the wall snack that could be easily associated with such snacks as chips and pretzels for sporting events or family BBQ's. Threats could include potential competition with similar high end snack foods, as well as, the competition with the products of lesser quality and price due to people being more conscious of their spending.  It is important to work through a SWOT analysis, like the one above. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction. Armstrong and Kolter, page 55)