Final Project: Objectives

"In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources." (Marketing: An Introduction, Armstrong and Kolter, page 186) At Phileas Fogg Snacks our objective is to create a satisfying and high-end snack that is easily  paired with the world's finest bars and beverages.  Each step that we take to ensure the quality of our product fulfills an objective.  From the ingredients and where they come from, to distribution and pricing.  The structure of our organization is key to providing growth within our product and company, as well as the relationships with the customers.  "Product line length is influenced by company objectives and resources." (Marketing: An Introduction, Armstrong and Kolter, page 219)